For most of the people, the reality is that the customer goes through a process. They develop a product or a service, and then try to fit in the customers throughout that process. This way customers feel that they are being used and thus it becomes difficult for them to trust the seller.
The ideal but practical process involves keeping customers at the centre. Identify the needs of the customers and then replicate the process based on their needs and you will get instant success. For example, McDonald identified the needs of the people i.e time-saving. So the management of McDonald’s developed the process based on their needs and started providing burgers which are just prepared in just 30 seconds.
Start your sales and marketing by putting customers at the heart of your products and services. When you focus on their needs that release their pain points, then develop the process keeping the solution to their needs in mind.